TIME WELL HUED
The Polerouter began as a precision instrument, but it soon became a canvas for color, showing that Universal Genève was a pioneer when it came to vibrant dials.
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A LEGACY UNFOLDS
MARKING A GRAND REVIVAL
Delve into Universal Genève’s history, from its 1894 inception to its upcoming revival. These are the moments that defined the revered brand.
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HALLMARKS OF DESIGN
THE ICONS
From the reversible Cabriolet and globetrotting Polerouter to the beloved Compax and refined Tri-Compax, explore the features that have made Universal Genève’s watches stand the test of time.
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WATCH CRAFT
LE COUTURIER DE LA MONTRE
Since the 1960s, the slogan meaning “the watch couturier” has defined Universal Genève, capturing its essence of refined craftsmanship, understated elegance, and effortless sophistication.
MAGAZINE
A LOGO WITH A STORY
For Universal Genève, the redesign of its logo wasn’t about recreating the past – it was about distilling over a century of heritage into an emblem that feels fresh but familiar.
TWO COLLECTORS, ONE CHRONICLE: THE POLEROUTER’S STORY...
The spirit of the Polerouter, a signature timepiece by Universal Genève, is captured in vibrant detail in a retrospective book by authors Andrew Willis and Mattia Mazzucchi.
GÉRALD GENTA AND THE WATCH THAT KICKSTARTED HIS CAREER
In 1954 at just 23, Gérald Genta designed the Polerouter, which would lay the foundation of a remarkable artistic career of watch designs, paintings, sculpture, and other unique creations....