THE CABRIOLET, A REVERSIBLE WORK OF ART

Discover the Cabriolet, Universal Genève’s pioneering reversible watch first launched in 1933 as the Ideo. Celebrated for its ingenious flipping case and geometric Art Deco design, the original timepiece reflected the bold visual language of the 1930s, influenced by the avant-garde artistry of figures such as Cassandre and Tamara de Lempicka. This webcast explores how these historic aesthetics continue to inspire the modern Cabriolet, from lacquered Bifur numerals and architectural case geometry to hand-painted miniature dials. Combining manual-wound precision with bespoke personalization, the Cabriolet transforms timekeeping into wearable art, embodying Universal Genève’s enduring philosophy of functional beauty.