SPOTLIGHT
THE COUTURE CREATIONS & SIGNATURE TIMEPIECES
When a technical instrument becomes a work of art
Magazine
MAGAZINE
SPOTLIGHT
THE CABRIOLET, A REVERSIBLE WORK OF ART
The CABRIOLET, an art deco masterpiece through decades
Portrait
A COLLECTOR’S PASSION WITH AURO MONTANARI
Famous in watch circles for writing historical watch books under his alias John Goldberger, Auro Montanari has been a vintage watch collector for more than 45 years. Universal Genève is one of his favourite brands. Why?
Revelation
The new emblem of an exceptional heritage
Universal Genève reveals its new logo, symbolizing a dialogue between past and present. Go behind the scenes of its creation.
Timeline
Raoul Perret: From Crisis to “Watch Couturier”
Discover the visionary whose leadership, imbued with innovation and creativity, gave birth to the timeless watches that have written Universal Genève into history.
Timeline
GÉRALD GENTA AND THE WATCH THAT KICKSTARTED HIS CAREER
In 1954 at just 23, Gérald Genta designed the Polerouter, which would lay the foundation of a remarkable artistic career of watch designs, paintings, sculpture, and other unique creations.
Portrait
TWO COLLECTORS, ONE CHRONICLE: THE POLEROUTER’S STORY RETOLD
The spirit of the Polerouter, a signature timepiece by Universal Genève, is captured in vibrant detail in a retrospective book by authors Andrew Willis and Mattia Mazzucchi.
Portrait
LUCA MIGNINI: CHANCE ENCOUNTERS AND THE CHRONO’S ALLURE
Entrepreneur and former COO of the Campbell Soup Company, Luca Mignini’s path to collecting Universal Genève wasn’t one of deliberate pursuit but a series of unexpected discoveries.
Portrait
ALESSANDRO FANCIULLI: THE STORIES TIME KEEPS
For Instagram’s Mr. A, collecting Universal Genève watches isn’t just about ownership; it’s about stewardship. Each piece has a life story, waiting to be revealed.
Making Of
A LOGO WITH A STORY
For Universal Genève, the redesign of its logo wasn’t about recreating the past — it was about distilling over a century of heritage into an emblem that feels fresh but familiar.
The Find
TIME WELL HUED
The Polerouter began as a precision instrument, but it soon became a canvas for color, showing that Universal Genève was a pioneer when it came to vibrant dials.