Universal Genève

CABRIOLET

Universal Genève Cabriolet watch with swiveling rectangular case, white dial and black leather strap

CABRIOLET

Also known as the Ideo, this remarkable piece of watchmaking history is considered one of the first reversible watches ever made. Based on a 1933 patent, this innovative timepiece featured a case capable of turning on itself, protecting the delicate crystal and dial from damage. This reversible functionality underlines Universal Genève's ingenuity in innovative and practical watchmaking.

Universal Genève Cabriolet close-up showing polished reversible case and crown in sculpted profile

Reversible housing

The Ideo's reversible case allows the dial to be turned inside out to protect it from knocks and scratches, offering both practical advantages and a new originality to the traditional design.

Universal Genève Cabriolet Art Deco dial with gold markers over a vintage black-and-white street scene

Art Deco design

With its refined rectangular case and intricate detailing, the Ideo showcases an elegant Art Deco style. Its high-end materials and meticulous craftsmanship are highly appreciated by collectors.