The collection COUTURE

The high-end Couture collection embodies artisan watchmaking at its most expressive. From sculptural bracelets concealing secret dials to cases adorned with opal, sapphire and ruby, every detail is meticulously crafted. Each piece is entirely bespoke, a one-of-a-kind creation that testifies to Universal Genève's expertise and watchmaking art.

Discover the 4 models

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Universal Genève Couture watch with green gemstone lattice dial and rose gold jewel-set detailing motifs

THE ART OF COUTURE

Celebrating the fusion of fine jewelry and watchmaking, the Couture collection transforms timepieces into veritable wearable works of art. Each creation is characterized by sculptural forms, meticulous details and the harmonious interplay between rare stones and precious metals. True to the spirit of the "Couturier de La Montre", each piece embodies the elegance, refinement and unique craftsmanship that define Universal Genève.

Universal Genève couture watch design sketches on textured cards, highlighting beauty and functionality

BEAUTY AND FUNCTIONALITY

In the Couture collection, form and function come together in perfect harmony. Sculptural designs, concealed dials and supple straps combine with expertly crafted mechanical movements, illustrating how Universal Genève transforms technical precision into timepieces of striking artistic beauty and enduring functionality.

Vintage Universal Genève couture illustrations and elegant evening styling celebrating heritage and design

CULTURE AND HERITAGE

Inspired by the daring glamour of 1950s cocktail rings and the bold reinvention of elegance that marked the post-war era, the Couture collection celebrates that time when jewelry became a symbol of confidence, independence and unabashed self-expression.

Universal Genève couture collection gemstone setting and finishing shown in refined artisan workshop scenes

ANOBLISSEMENT

The principle of ennoblement guides every creation in the Couture collection, elevating each timepiece beyond its simple function to become a work of art. Handcrafted with meticulous attention to detail, exceptional materials and refined design, technical mastery is transformed into expressive elegance, giving each watch a presence that is both noble and timeless.