Magazine

MAGAZINE

Historic Universal Genève watchmakers at long benches, illustrating the brand’s craftsmanship legacy and Swiss heritage

Making Of

A LOGO WITH A STORY

For Universal Genève, the redesign of its logo wasn’t about recreating the past — it was about distilling over a century of heritage into an emblem that feels fresh but familiar.

Close-up of colorful Universal Genève Polerouter watch dials with jewel markers and SAS aviation emblem

Finds

Colorful Polerouter

The Polerouter, once considered a precision instrument, is fast becoming a colorful creation, dependent on Universal Genève's avant-garde status in dial design.