Timeline

Universal Genève’s Carouge manufacture reimagined watchmaking with ultra-modern design, seamless efficiency, and a focus on worker wellbeing. 

In 1954 at just 23, Gérald Genta designed the Polerouter, which would lay the foundation of a remarkable artistic career of watch designs, paintings, sculpture, and other unique creations. 

In 1954, Scandinavian Airlines radically reduced travel time to North America when it flew over the North Pole. The maiden flight is also the story of how the Polerouter forever secured a sky-high place in the minds of collectors. 

Meet the visionary whose leadership, innovation, and creativity shaped the timeless pieces that secured Universal Genève its place in the history books.