
THE COUTURE CREATIONS & SIGNATURE TIMEPIECES
When a technical instrument becomes a work of art

When a technical instrument becomes a work of art


The cabriolet, an art deco masterpiece through decades




Famous in the watchmaking world for his numerous books devoted to historic watches, Auro Montanari has been collecting antique watches for over 45 years.

Universal Genève reveals its new logo, symbolizing a dialogue between past and present. Go behind the scenes of its creation.

Discover the visionary whose leadership, imbued with innovation and creativity, gave birth to the timeless watches that have written Universal Genève into history.

Family photos, courtesy of the Gérald Genta Heritage Association

Luca Mignini: strong meetings and the chronograph's attraction

The Polerouter, once considered a precision instrument, is fast becoming a colorful creation, dependent on Universal Genève's avant-garde status in dial design.


The Polerouter, once considered a precision instrument, is fast becoming a colorful creation, dependent on Universal Genève's avant-garde status in dial design.

In 1954, Scandinavian Airlines radically reduced flight times to North America by flying over the North Pole. This inaugural flight is therefore also the story of the Polerouter, which has forever secured a place at the top in the minds of collectors.