
Magazine



A collector's passion: meet Auro Montanari
Famous in the watchmaking world for his numerous books devoted to historic watches, Auro Montanari has been collecting antique watches for over 45 years.

The new emblem of an exceptional heritage
Universal Genève reveals its new logo, symbolizing a dialogue between past and present. Go behind the scenes of its creation.

Raoul Perret: the "couturier de la montre" crisis
Discover the visionary whose leadership, imbued with innovation and creativity, gave birth to the timeless watches that have written Universal Genève into history.

GÉRALD GENTA AND THE WATCH THAT LAUNCHED HIS CAREER
Family photos, courtesy of the Gérald Genta Heritage Association

LUCA MIGNINI: CHANCE ENCOUNTERS AND THE APPEAL OF THE CHRONOGRAPH
Luca Mignini: strong meetings and the chronograph's attraction

ALESSANDRO FANCIULLI: STORIES THAT STAND THE TEST OF TIME
The Polerouter, once considered a precision instrument, is fast becoming a colorful creation, dependent on Universal Genève's avant-garde status in dial design.


Colorful weather
The Polerouter, once considered a precision instrument, is fast becoming a colorful creation, dependent on Universal Genève's avant-garde status in dial design.

The Polerouter and the first transpolar flight
In 1954, Scandinavian Airlines radically reduced flight times to North America by flying over the North Pole. This inaugural flight is therefore also the story of the Polerouter, which has forever secured a place at the top in the minds of collectors.